Mobile subscriptions are one of the key indicators that Telecommunications Radiocommunications and Broadcasting Regulator (TRBR) relies upon to assess the growth of the mobile market. This indicator refers to the number of pre-paid and post-paid cellular mobile subscribers (using 2G, 3G or beyond). The Table below shows the total number of mobile service subscribers since 2007 until 2014.
Previous assessment by TRBR of the mobile market has shown that with Digicel entering the market created competition between the mobile operators which led to mobile subscribers reaching a peak of just over 160,000 registered subscribers in the period 2007 - 2010.
This figure fell in 2011 due to the market normalizing as consumers sided with their preferred network and more users stopped operating with sim cards from both providers while they tested both services. The 14 percent increase in mobile subscribers in 2014 over the previous year, we believe is attributed to greater consumer awareness, aggressive marketing, more promotions being launched in the market and the growth in the coverage of the network making mobile available to more of the population.